Food for Thought
A colorful logo can be cool, but consider how your logo will look in gray scale. Will the meaning change when your logo is in black and white? Are you willing to increase your spending budget to print a logo with a multitude of colors?
You may be tempted to hire an amateur designer or utilize logo building software with a cheap price tag, but I highly recommend you reconsider. Your logo is an investment that will help you gain credibility with your consumers. In addition, your logo will likely be printed on a variety of products such as signage, apparel, business cards, letterhead, mail campaigns and more. Saving (x) amount of dollars now could cost you (4x) when you decide to hire a professional and reprint your materials in a year.
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